People have different views when it comes to the meaning of modern website design. This design approach implies a simpler and cleaner website design that gives a better user experience. Some of the major elements of any modern web design are explained in this post.
A stronger, yet limited color palette
This can sound rudimentary, but the color usage and color scheme used is critical to any modern website design. A strong form of color palette helps in creating cohesiveness between all that a business puts out like blog, home page, landing page, or any other resource. The number of colors that you use has an important aspect on the website design.
Using a lot of colors to create a website can make your website visually distracting. It is best practice to use only two or three colors in the design of your website. When you simplify the color scheme, it makes it very easy for your business to focus. Due to which many of the top websites use only minimal combination of color in their modern website design.
A lot of white space
Too busy or cluttered design is another thing that annoys people. Don’t use many fonts, pictures, ample informative text, and ignoring white space. This can overwhelm users and make them to drive away.
White space makes a website look attractive. It does not have to be white but devoid of any elements. White space implies “empty” space that serves as a buffer between different elements present on the web page that includes sidebar, copy, margins, etc.
When you design a website with empty space, then it leads to a cleaner design that is organized. As websites have become more minimalistic in style, it keeps the space open on the web page that enables reader to navigate around page easily.
Conversion of website visitors into customers and leads is critical for modern website design. Websites connect you to those people who are keen on the products, services and content offered by your business. Once the connection is developed, you may need to retain a form of relationship with them.
Email subscription forms, whitepapers, free to download e-books free consultations, and free product forms, are great calls-to-action. They need to be strategically incorporated into the website design and serve as an important way to gather the contact information of visitors. This will help them to continue conversations as leads and transform them into your customers.
With all these beneficial tips, your firm can easily make compelling website design. It will help in attracting new visitors, convert your prospects into customers and generate leads too.